Pricing

One price. Every feature.

No per-feature charges, no setup fees, no minimum term. Auctions, Carwow, AI and the Margin Scheme are in every plan - you only choose how big your forecourt is.

Trial
Free

Full product with demo data for two months. No card required.

  • Every module unlocked
  • Free WhatsApp AI assistant
  • Pre-seeded demo dealership
  • Bring your own stock anytime
Start free
Starter
£199/mo

Single-site dealers under 25 vehicles. Up to 3 seats.

  • All modules included
  • Free WhatsApp AI assistant
  • Up to 3 user seats
  • Multi-channel publishing
  • VAT Margin Scheme tools
Choose Starter
Most popular
Pro
£499/mo
Founding offer£349/mo for your first 12 months, for the first 10 dealers only.

Single-site dealers, 25-150 vehicles. Up to 8 seats.

  • Everything in Starter
  • Free WhatsApp AI assistant
  • Free dealer website
  • Up to 8 user seats
  • Auction integrations
  • AI listing writer & briefing
  • Priority support
Choose Pro
Enterprise
Bespoke

Multi-site groups and 150+ stock. Built around you.

  • Unlimited seats & sites
  • Free WhatsApp AI assistant
  • SSO & custom integrations
  • Dedicated support
Talk to us

All plans: 2-month free trial · no card to start · no setup fee · cancel anytime. Prices exclude VAT.

Questions

Good to know

Yes. The plan you pick is based on the size of your forecourt and how many seats you need - not which features you unlock. Auction sourcing, Carwow publishing, the AI writer and the VAT Margin Scheme tools are in Starter just as they are in Pro.
No. The 2-month trial starts with a full demo dealership and no payment details. Add a card only when you're ready to keep going.
Yes. Import your live stock at any point during or after the trial. On Pro and Enterprise we'll help migrate historic deals and accounts.
DealerOS is in active rollout against its founding dealership. Several channel and auction connectors run in guided mode today and are being switched to live API connections as we onboard beta dealers - your plan includes them as they land.
Completely. DealerOS is multi-tenant with Postgres row-level security, so every record is namespaced to your dealership at the database level - not just in the app.

Try it free for two months.

Full product, demo data, no card. See if it fits before you spend a penny.

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